Reels can come between them: You can now see more ads on Instagram

a’.click()”>View in Full Size Social media giant Meta announced at its conference on Tuesday a series of new ad formats aimed at creating new revenue streams for short video and corporate messaging products, which it has identified as the key to growth this year.

Augmented reality ads coming to Instagram

On Instagram, brands can now place ads in the Discover feed. However, profile feed ads are still in the testing phase. The company will also offer some creators the chance to monetize ads shown in their profile feeds.

The new ad strategy includes augmented reality ads in both your Home feed and Stories. Meta could use this to allow brands to test virtual furniture in people’s homes or take a closer look at a car.

a’).click()”>View Full Size The company is experimenting with new formats for ads on Facebook and Instagram Reels. These include skippable ads that play after a Reels for four to ten seconds. After the ad ends, Reels’ In addition, brands will have access to a free music library to use in their Reels commercials.

a’.click()”>View Full Size Meta admins also say Meta can now use artificial intelligence to optimize whether ads target new customers or those most likely to buy, opening up direct conversations between businesses and potential customers. also launched.