Popular social media platform Instagram is working on new features to increase the user experience. The company’s latest innovation seems to be about keeping users on more platforms. According to the news, Instagram will make changes on the reels duration. So, how long will Reels last?
Instagram Reels duration increases to 10 minutes!
One of the most used social media platforms in the world, Reels is the place where most time is spent on Instagram. Reels videos, which the platform has brought to its body with the effect of TikTok, are in a way that a sitter cannot come out again.
#Instagram is working on the ability to create #Reels up to 10 minutes long 👀 pic.twitter.com/jQTUM9fPsM
— Alessandro Paluzzi (@alex193a) August 30, 2023
Reels videos, which lock users to the screen, first appeared in the form of 30 seconds. Afterwards, the periods were extended to 60 and 90. Currently, videos of maximum 90 seconds are uploaded. The company must have seen this as little because it is working to extend the period.
According to information shared by Alessandro Paluzzi, Instagram tests 3-minute and 10-minute Reels. This means users will spend time on more platforms. Although it is unclear how it will affect those who can get in and out of watching Reels, it is obvious that Instagram is trying to increase engagement.
In addition, Instagram is also working on different features. One of these is a photo frame sticker. There are also claims that an artificial intelligence-supported photography tool will come to the platform.
With the artificial intelligence-supported photo tool, users will be able to remove unwanted objects from photos. Additionally, you will have the opportunity to produce images by simply typing within the application. Especially recently, the use of artificial intelligence technology in wider areas seems to be beneficial for Instagram.
So, what do you think about Instagram Reels duration? Do you think this change is good or bad? Do not forget to share your views with us in the comments section!
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