Today’s popular social media apps were released ‘free’ and still are. Thanks to ‘digital broadcasting’, which became widespread with YouTube and Twitch, users earn serious income from both advertisements and sponsorship deals. In fact, some publishers prefer to offer the content they produce only to their subscribers for a certain fee. This system has also spread to social media platforms recently.
While YouTube allows channel owners to display videos for a fee, thanks to its “Join” feature; A similar system is also available on Twitter under the name of Super Follow. Thanks to Super Follow, users can enable their followers to subscribe to them. The US-based blogging platform Tumblr has also launched the Post+ feature to earn money for its members.
Tumblr wants to regain lost audience thanks to Post+
For those unfamiliar with the subject: Tumblr decided to completely ban sexually explicit posts in December 2018. This policy has been a turning point for the platform. Because a very important part of the users reacted to the new decision and announced that they would leave the site as soon as it started to be implemented. As a matter of fact, it happened.
According to data revealed in March 2019, Tumblr has lost 30 percent of its web traffic since it started implementing its decision. Today, the company is constantly working to regain the lost audience. The Post+ feature, which is available in the USA today, actually serves this purpose. As far as is known, members using the platform ask for donations from their followers by linking to platforms such as Patreon.
Tumblr, which allows its members to earn money thanks to its Posts+ feature, is trying to create an appeal for itself with this aspect. Users will be able to create posts that only their subscribers can see. It will also be possible to include previously shared posts in the subscription. Pricing can be made for the content in question up to $1.99, $3.99, $5.99 and $9.99.
Creators previously had to contact Tumblr’s support team if they wanted to block a subscriber. The company has eliminated this requirement. It is now possible to block a subscriber directly without any extra action. In addition, in the statement made by Tumblr, it was stated that the Posts+ badge that appeared next to the usernames was removed.
So what do you think about Tumblr in general? Don’t forget to share your ideas.
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