Mercedes-AMG PETRONAS, the Formula 1 team of German automobile giant Mercedes, announced that it has become the official messaging partner of WhatsApp, the world’s largest messaging application.
The new partnership was announced exclusively via the Mercedes-AMG PETRONAS F1 Team WhatsApp Channel.
WhatsApp and the Team signed this new partnership ahead of the Las Vegas Grand Prix. The company said there will be plenty of fun surprises for fans both in Las Vegas and watching from home, with special and bespoke content planned throughout the weekend.
Commenting on the partnership, Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team, said: “WhatsApp plays a critical role in communication in everything we do at Mercedes-AMG F1. From coordinating our operations to sharing ideas and supporting each other throughout each season’s journey, it brings the team closer together. It also helps increase the speed of communication and decision-making throughout the organization. As two innovative and forward-thinking brands, I cannot think of a more natural partnership. “We look forward to working with WhatsApp and bringing the breadth of our stories to life in innovative and original ways.”
Will Cathcart, Head of WhatsApp, said: “We are amazed at how the Mercedes-AMG PETRONAS F1 Team relies on WhatsApp to keep the organization running. The leadership and values they have shown over the years to move motorsport forward are inspiring. “I’m proud that we will work together to uncover how WhatsApp brings teams together and brings fans closer to the action.” he said.
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