There are a lot of people who think that Google’s search engine doesn’t work as well as it used to. In fact, that’s why many people are now looking for answers in artificial intelligence applications or trying to access information in a more refined way by adding words like “Reddit” to the end of their queries.
We also know from the previous statements of Google executives that especially the younger generations use applications such as TikTok and Instagram as search engines. Google is now preparing to make radical changes that it thinks will make its search engine stand out again.
We will now be able to follow topics on Google
Google aims to make its search engine more effective by offering two new features to its users. The first of these will be to follow the topics, as in social media applications. Let’s say you are interested in technology, science and history, Google states that it will offer new ways for you to browse content on these subjects.
This feature should not be confused with Google Alerts, which notifies you of content on selected topics by e-mail. The new feature doesn’t just focus on keywords, it offers more of a selection. Thus, content that users have not seen before appears on Google Discover.
In the new, personalized content world, Google will compile the information itself and reduce cookies from third-party sites. Therefore, the correct operation of the feature is of great importance for the future efficiency of the search engine.
Notes can be added to web pages
The second feature is a feature that will create a bit of confusion and may challenge both Google and users until people get used to it. People will now be able to add notes to web pages. For example, “Immortality has been found!” and then added “technically these jellyfish are immortal.” Notes such as “This turned out to be clickbait” can be added to an article describing a creature living on the ocean floor. In order to add notes, you will need to comply with Google’s community terms.
It is currently unknown how this feature will be moderated, but Google is confident that it can handle this process without any problems. Moreover, the technology giant will not only allow written comments, visuals can also be shared in the comments. On the other hand, the comment feature will not be available for every site.
Once the impact of these comments on SEO and the algorithm becomes clear, we will soon see how effective spam bot attacks, those who use comments for advertising purposes, and those who write their own comments to make their pages stand out. Google will test this feature in the USA and India.
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