Yandex’s advertising platform Yandex Ads announced that it signed a cooperation agreement with BIGO Ads. As a leading player in the ad technology industry, Yandex Ads incorporates its extensive networks into Yandex’s mobile brokerage and Easy Monetization services.
With this collaboration, BIGO Ads took its place as the 13th network within Yandex Ads’ strong advertising ecosystem. BIGO Ads operates in more than 150 countries and regions, focusing on key markets such as the Middle East, South Asia, Southeast Asia and Russia. It offers publishers and advertisers a broad platform, providing them with the opportunity to engage with their audiences and generate revenue.
What does Yandex’s Easy Monetization service offer publishers?
Yandex’s Easy Monetization service is a game changer for publishers looking to maximize their revenue through different ad networks. This service provides step-by-step guidance for SDK integration into the publisher’s app, configuring ad units for all affiliated networks and making it easier and simpler to monetize the app or game by establishing a single intermediary system. In addition, within the scope of this service, Yandex Easy Monetization experts constantly monitor efficiency and make necessary adjustments, optimizing the monetization process.
Combines ad revenue from different networks
One of the most striking features of Easy Monetization is that the income flowing from all advertising networks is turned into a single monthly payment. This frees publishers from managing individual network payments. In addition, this eliminates the obligation of the publisher to reach the minimum earnings thresholds required to transfer his earnings to his own account. In return for this service, publishers pay commission on advertising revenues. This allows Easy Monetization experts to fully focus on maximizing the publisher’s earnings. The publisher receives the net amount after commission is deducted.
Additionally, Easy Monetization offers a single account and comprehensive statistics for publishers with access to all affiliated ad networks. This simplifies managing advertising relationships and contracts with networks for publishers. Yandex’s latest technologies, such as In-App Bidding and self-learning Smart Waterfall, enable publishers to receive the most profitable ads from affiliated networks.
In-App Bidding offers a bidding system that allows ad publishers to receive real bids from ad networks in real time, optimizing revenue and user experience. Smart Waterfall is a machine learning based technology used in Mobile Meditation and predicts the highest bidding ad network, increasing the efficiency of the monetization process.
With BIGO Ads integrated into the Yandex Ads network, publishers will be able to reach a wider audience and earn higher income through Easy Monetization.
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