Elidor released its new commercial film the other day. Elidor, who chose Ebrar Karakurt, who made a name for himself with his performance in the national volleyball team this year, as the advertising face, received the attention he targeted with the video of the advertisement campaign that he started to feed on the social media in mid-August, and the campaign received great acclaim.
As part of Elidor’s ‘On Our Way’ campaign, the commercial with the slogan ‘I may have said’ was the subject of a great debate on Twitter. Communications professor and advertiser Ali Atıf Bir, first on his Instagram account and then on his Twitter account, “Is the global brand Elidor defending homosexuality? Does it challenge conservative values? The woman brand managers from Bilkent, who are managing the Elidor, are doing what the CHP is afraid to do? One did not neglect to add that they will look for an answer to this question on the YouTube channel at the end of its sharing and that we wait for tomorrow.
Because you know, women with short hair don’t use shampoo:
After the effect of this post, Bir said, “Why would a shampoo brand choose the shortest haired one among 20 actors to play in the advertisement? @ElidorTurkiye posed a question such as “For what purpose?” and then started another survey with the following options: “Support for sports”, “Support for the women’s movement”, “Support for the free individual”, “Support the LGBT movement”.
Is there a need to look for a great mystery behind the advertising face of a national athlete who has not fallen off the agenda with his performance for weeks, can all of these options be correct, is it wrong for any of them to be correct, a woman who has been tried to be lynched for her sexual orientation in the past weeks should be brought up again on this subject. Who gains what to make it a ‘discussion material’, don’t short-haired women use shampoo, while the advertising policy of brands especially on women has included such an approach for a long time, or at least when trying it, how correct is it to treat it as something new? There was no delay in Twitter’s reaction to this agenda, to which we can pose a ‘counter question’.
Trying to highlight a certain point of view on this issue by RTing some of the reactions and comments received, and stating that “he is not homophobic, he does not call the advertisement bad, this is not PR for him” in his responses to the reactions received, Bir said that the discussion he created was only “debate”, especially in a medium such as Twitter. ‘ and that a large audience waiting for lynching could react to Ebrar Karakurt over ‘homosexuality’ again.
Here are some reactions to One’s questions on Twitter:
Some of Ali Atıf Bir’s responses to the reactions. . .
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