Operating under HMD Global, Nokia introduced plenty of smartphones in 2021. The Nokia XR20, which received the military certificate that products that passed through severe conditions, was among the products that attracted attention. Finnish manufacturer expanding the X series with the Nokia X100, which offers affordable 5G; It expanded its product range with models such as Nokia G300, Nokia X20, Nokia G20, G10.
Market research company Counterpoint Research has released its market share report covering the third quarter of 2021. The report, which showed that the smartphone market grew by 6 percent compared to the second quarter of 2021, revealed that there was a 6 percent decrease when compared to the third quarter of 2020. It was also revealed that Nokia was growing.
Nokia becomes 14th smartphone manufacturer
According to Counterpoint Research, Nokia Mobile sold 3 million smartphones in the third quarter of 2021. The company recorded a growth of 12 percent compared to the second quarter of 2021 and 37 percent compared to the third quarter of 2020. This success put Nokia at the 14th position among the world’s best-selling smartphone manufacturers.
Photo: Counterpoint Research
Research company Counterpoint attributed this rise of the Finnish manufacturer to the gap left by LG, which has withdrawn from the smartphone market. LG announced that it was throwing the towel in the mobile sector this year and decided to stop production in its factories. Nokia increased its share, especially by filling the gap in the Middle East, Africa and North America markets.
Chinese manufacturers dominate the market
The total market share of OPPO, Vivo, OnePlus and Realme brands under the umbrella of BBK Electronics increased to 25 percent, making the company a leader. On the other hand, while Samsung has a 20 percent market share; followed by Apple with 14 percent and Xiaomi with 13 percent.
On the one hand, Nokia is working to expand its product range. According to the information shared by Evan Blass, the company in the upcoming period; Nokia N152DL, Nokia N151DL, Nokia N150DL, Nokia N1530DL will appear with four devices. The introduction date of these smartphones, all of which are stated to be located in the entry segment, is not yet clear.
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