Like Microsoft, Apple aims to grow in the affordable laptop market for education. According to sources close to the company, the Cupertino giant will launch an affordable MacBook series in order to compete with Chromebooks.It is stated that these devices will be available for sale in the second half of 2024. The new affordable series will have some important differences from MacBook Air and Pro. It is said that Apple will use a metal case again, but this time it will turn to different materials. Additionally, the company may replace some of its components with more affordable options to reduce costs.
Apple wants to get a share of the pie
Apple may use the M1 chip in its educational MacBook model so that it can be sold at a more affordable price. We can also see that this processor is accompanied by 8 GB RAM and 128 GB internal storage. As expected, Apple has not yet made any statement about these speculations.
It is pointed out that there is a growing market in the education sector and Google is taking advantage of it with Chromebook models. According to data from DigiTimes, more than 13.9 million Chromebooks were shipped in 2019. This figure increased to 30.4 million in 2020 and 33.5 million in 2021. Although shipments have fallen in 2022, most of these devices have been purchased by governments, so there is still a huge opportunity.
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