BMW has announced its next step in in-car entertainment systems as part of the CES 2022 fair. The new 32:9 ‘My Mode Theater’ screen for rear passengers with the Bowers & Wilkins Diamond Surround Sound System aims to give passengers a cinema-like experience while cruising on the highway.
With its 5G connection, the car can stream the latest shows on demand. BMW’s My Mode system puts the latest episodes of The Expanse in the mood to watch. There isn’t much 8K content to watch for now. In addition, it was said that many applications such as Amazon Fire TV will be included. In fact, you can think of it like a customized in-car smart TV.
BMW offers 31-inch screen and surround sound quality
If you think BMW’s new cinematic screen is blocking your view, you have the option to extend it out from the headliner if you want. To do this, there are controls on the rear doors. Frank Weber, Member of the Management Board of BMW AG Development, said in today’s announcement:
“We develop immersive, digital experiences for pure driving pleasure. In theater mode, the back of the interior is converted into a private movie theater. With a 31-inch screen, 5G connectivity, 8K resolution, surround sound and individual streaming programming, an unprecedented experience is created that sets new standards for in-car entertainment. ”
Frank Weber, Member of the Board of BMW AG Development
To set the mood in the car when you want to watch a movie or do something different, BMW’s latest iDrive screens and operating system change the car’s general driving behavior and transmission controls MyMode, as well as the theme.
BMW Digital Art mod
So far, there were three modes: ‘Efficient’, ‘Sport’ and ‘Personal’. Today, the company also introduced ‘Expression’, ‘Relax’, ‘Digital Art’ and ‘Theater’ modes at CES 2022. These new mods launch in the second half of 2022. For the Digital Art mode, BMW has partnered with Chinese multimedia artist Cao Fei.
What do you think about BMW’s 8K cinematic display? Do not forget to share your ideas with us in the comments section!
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